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Definition
Bounce rate refers to the percentage of visitors to your website who leave without taking any action. In other words, they "bounce" off your site after only viewing one page.
Why is it useful?
Your Bounce Rate can tell you a lot about the effectiveness of your website. A high bounce rate can indicate a number of things, including:
- Your website is not meeting the expectations of your visitors
- Your website is confusing or difficult to navigate
- Your website is not mobile-friendly
- Your website is slow to load
By identifying the cause of your high bounce rate, you can take steps to improve your website and keep visitors engaged.
Example
Let's say your website has a bounce rate of 70%. This means that 70% of the visitors to your site are leaving after only viewing one page. Upon further investigation, you discover that the main cause of your high bounce rate is a slow loading time. Visitors are getting frustrated with the long wait times and leaving before they have a chance to explore your site.
Next actions
- Ensure that your website is easy to navigate and has clear calls-to-action.
- Improve the relevance and quality of your website's content to better meet the expectations of your visitors. 🔥 Pro tip: If you’re selling B2B, leverage a Visitor Identification tool like Snitcher to better understand if you’re targeting the right audience.
- Use A/B testing to experiment with different designs and layouts to see what works best for your audience.
- Optimize your website's loading speed by compressing images, using a content delivery network (CDN), and minimizing HTTP requests.
- Make your website mobile-friendly by using responsive design.