You know that moment when a prospect tells you they've been evaluating three other vendors for the past two weeks? And you had no idea they were even looking?
That's the gap most sales teams live in. The prospect is researching, comparing, building a shortlist — and your team only finds out when someone fills out a form or replies to a cold email.
Snitcher closes that gap. It identifies the companies visiting your website, matches them against the criteria you care about, and pushes those signals into Slack, email, or your CRM automatically. Your team finds out a company is interested the moment they start browsing, not weeks later when they reach out on their own terms.
Here are five plays our customers (and our own sales team) run every day. Each one takes about 5 minutes to set up and runs on its own from there.
The blind spot: Your website gets traffic every day from companies that match your ICP. They land on your product pages, read a case study or two, maybe check pricing. Then they leave.
Your sales team never knows they were there because the visitor didn't convert, and your CRM only tracks people who've already raised their hand. Meanwhile, these companies are doing the exact same thing on your competitors' sites — and whoever reaches out first has the advantage.
How to fix it: Create a segment in Snitcher that matches your ideal customer profile: industry, company size, geography, whatever your qualification criteria look like. Then set up an automation that sends a notification to a Slack channel or email every time a matching company is identified on your site.
What changes: Your team starts getting real-time pings when target-fit companies visit. Someone claims the lead, qualifies it in Snitcher, and reaches out — often before the prospect has started evaluating anyone else.
The conversation starts from live buying intent instead of a cold list, which means higher response rates and faster deal cycles because the company is already interested in what you do.
The signal you're missing: Every sales team has deals that went cold. The champion left, the budget got cut, the timing wasn't right.
Some of those prospects will eventually come back and tell you they're ready to pick things up again. But plenty of them won't. They'll quietly return to your site, re-read your case studies, check your pricing page, and start their evaluation fresh — without ever letting you know. By the time you find out, they may have already signed with someone else.
How to catch it: Use Lead Stages to tag companies by their deal status: closed-lost, stalled, churned. Build a segment around those stages, then automate notifications so your team gets alerted the moment any of them show up on your site again.
What your AE sees: A Slack notification that says something like "Acme Corp (closed-lost Q3) just viewed your pricing page and two case studies."
That's enough context to reopen the conversation intelligently — referencing where you left off rather than starting from scratch. The prospect is already re-evaluating, and you're reaching out while that window is open instead of missing it entirely.
Why this matters: Someone skimming your homepage for thirty seconds and someone spending five minutes on your pricing page before reading through your implementation documentation are doing very different things. The first person is browsing. The second person is buying.
Most CRMs can't distinguish between the two because they only track known contacts, and the majority of your website visitors haven't identified themselves yet.
The setup: Decide what constitutes a high-intent action for your business: pricing page visits, time spent on case studies, technical documentation views, comparison page reads. Create a segment for those specific behaviors and route the notifications to a dedicated Slack channel that your closers monitor.
The edge it gives you: When a prospect crosses your intent threshold, your team sees exactly which company is in buying mode and what content they've been consuming.
That's context you can use in outreach: "I noticed your team has been looking at our implementation docs — are you evaluating solutions right now?" It's a warmer, more relevant opener than anything you'd get from a cold sequence, and it works because you're responding to behavior that's already happening.
The warning sign: Renewal is next month, and your customer starts visiting pages they have no reason to visit if everything is fine: your terms and conditions, cancellation policy, competitor comparison pages.
That browsing pattern is a signal that something has shifted — whether it's budget pressure, a new stakeholder, or dissatisfaction with the product. By the time they actually send the cancellation email, the decision is already made and your leverage is gone.
How to get ahead of it: Build a segment of your current customers and set up tracking on pages that indicate churn risk: T&Cs, cancellation policy, competitor pages, downgrade or plan comparison content. Automate alerts to your CS or account management team so they see this activity as it happens.
The save: Your account manager finds out that a renewal account has been browsing cancellation-related content — before anyone sends a difficult email. They pick up the phone while there's still a relationship to work with.
Instead of reacting after the fact ("they cancelled, what happened?"), your team reaches out proactively ("hey, noticed you might have some questions — want to jump on a call?"). That's a fundamentally different conversation, and it happens because you saw the warning sign early enough to act on it.
What you're not seeing: Somewhere in your customer base right now, there are accounts on your basic plan quietly browsing the pages for your premium features. They're curious enough to research it on their own but haven't reached out to ask about upgrading.
Your sales team has no visibility into this because CRM data doesn't capture what pages your customers are visiting on your marketing site.
The play: Segment your customers by their current product or plan tier. Then set up automations that trigger when they start visiting pages for products or features they don't currently have access to.
What happens next: One of your reps gets notified that a customer on Plan A has been looking at Plan B feature pages three times this week.
A quick email opens up an expansion conversation that the customer was already having with themselves. The timing works because you're not cold-pitching an upgrade — you're following up on interest that's already there, which makes the conversation easier for both sides.
Any of these plays can be paired with Snitcher's automated contact reveal, which turns the workflow from "we know the company" into "we know the company and the right people to talk to."
When a company triggers one of your automations, Snitcher can automatically surface key contacts based on your buyer persona — all VP-level sales leaders at the company, for example — and push them straight into outreach tools like Lemlist, Smartlead, or through a webhook into whatever your team uses.
That means the full sequence from "a company visited your site" to "the right contact is sitting in an email sequence" happens automatically — without anyone manually looking up contacts, cross-referencing LinkedIn, or copy-pasting between tabs. The automation handles the entire chain.
Every play above follows the same three-step pattern:
Start with one play. Pick the one that would have saved you a deal last quarter. Each one takes about 5 minutes to set up in Snitcher and runs on its own from there — start your free trial and see what your website traffic has been telling you.
