Adacta, an insurance software provider serving Life and P&C insurers, overcame attribution blind spots and gained account-level visibility through Snitcher’s visitor identification platform—identifying up to 5x more website visitors than competing solutions.
- 5x more visitors identified vs. alternatives
- Account-level engagement data for ABM prioritization
- Full buyer journey visibility before conversion
Hidden funnel and attribution gaps
Adacta’s marketing team lacked visibility into the buyer journey before conversion. With long, complex sales cycles typical of enterprise insurance software, most of the research phase happened anonymously. The team had no industry breakdown of website traffic, causing wasted ad spend on audiences outside their ICP.
Attribution was incomplete. The sources and content influencing conversions were a black box, and ABM campaigns had no way to measure true account-level engagement.
Choosing the right partner
Adacta evaluated Leadfeeder and Lead Forensics alongside Snitcher. The results were decisive—Snitcher identified up to 500% more website visitors and offered superior HubSpot integration capabilities that fit directly into Adacta’s existing workflow.
“Snitcher has been instrumental in helping us uncover the ‘dark funnel’ and refine our attribution models.” — Sebastjan Plavec, CMO
Refining targeting and eliminating waste
With Snitcher in place, Adacta can now see which insurance companies are actively researching their solutions. Non-ICP traffic is filtered out, and the marketing team can allocate budget toward channels that actually drive qualified visits.
The sales team benefits from account-level engagement data that shows not just who visited, but which pages they explored and how deeply they engaged. This transforms cold outreach into informed conversations with accounts already showing buying intent.
Positioning for growth
Adacta now has the visibility they need to run effective ABM campaigns, measure true attribution, and convert more of the high-value prospects visiting their site. The integration with HubSpot ensures that every identified account flows seamlessly into their sales and marketing workflows.
