Influential Software, a digital solutions and IT services provider, used Snitcher’s visitor identification platform to uncover hidden website traffic, identify expansion opportunities, and achieve a 28.6x ROI within six weeks through improved sales targeting and marketing optimization.
- Identified 1.8x more companies than previous solution
- $10K new MRR closed within six weeks
- 28.6x ROI in first six weeks
Lacking visibility into 95% of website visitors
Like most B2B companies, Influential Software was only converting a small fraction of their website traffic. Over 95% of visitors left without ever filling out a form—and the team had no way of knowing who they were or what they were looking for.
Their previous provider, Lead Forensics, was missing approximately 1,500 leads annually. The team knew there was significant hidden demand but had no way to surface it. Campaign attribution was incomplete, and upsell opportunities within existing accounts were going unnoticed.
Evaluating the market
Influential Software’s team evaluated five visitor identification providers head-to-head. The criteria were clear: accuracy of identification, global coverage, ease of setup, and integration capabilities with their existing CRM and analytics stack.
Snitcher emerged as the clear winner, delivering superior identification accuracy and identifying significantly more companies from the same traffic.
“For any business that wants to improve marketing and sales efficiency, drive more quality leads, and close more deals, Snitcher is a must-have.” — Andy Richardson, CEO
Immediate revenue impact
Within weeks of implementing Snitcher, the sales team spotted a visit from an existing customer browsing pages related to a product they hadn’t yet purchased. That insight led directly to a $10K MRR expansion deal—paying for the platform many times over.
The marketing team used Snitcher’s GA4 integration to identify which campaigns were driving ICP-fit traffic versus wasting budget. Within the first 12 months, win rates improved by 5% and marketing spend was reduced by 7% on low-performing campaigns.
Results that compound
The impact wasn’t a one-time win. With Snitcher integrated into their daily workflow, Influential Software now has a continuous stream of identified accounts flowing into their pipeline. Sales knows who to call, marketing knows what’s working, and leadership has the data to make confident decisions.
