How does website visitor identification work?
How visitor identification turns a website visit into a company name, what it can tell you, and why some visitors stay anonymous.
Guides
Know who's visiting.
Know what to do next.
How visitor identification works, what buying intent looks like, and how to put both to work for your team.
How to tell if a company visiting your website is in-market
Learn which website visits suggest a company is buying, how to spot a pattern, and who deserves a call.
The best website visitor identification tools in 2026
Compare eight visitor identification tools, narrow down your shortlist, and run a useful test on your own website.
How to route website visitors to the right rep in your CRM
Get website visits onto the right CRM records, route them to the account owner, and send alerts your reps can act on.
How to check if a company has visited your website before you reach out
Check which companies on your outbound list have visited your website, decide who goes first, and write a better first email.
What is buyer intent data and how do sales teams use it?
What buyer intent data tells you, where it comes from, and how to turn it into a list your sales team can work.