Clay
Enrich website visitor data with Clay's powerful data enrichment platform. Build complete company and contact profiles from identified visitors.
Key features
- Multi-source enrichment
- Contact discovery
- Custom workflows
- Data waterfall
Use cases
- Enrich visitor companies with additional data
- Find decision-maker contacts at visiting companies
- Build comprehensive prospect profiles
Overview
The Clay integration combines Snitcher’s visitor identification with Clay’s powerful enrichment capabilities. Enrich identified companies with data from 50+ sources and find the right contacts to reach out to.
How it works
- Snitcher identifies a company visiting your website
- Company data is sent to Clay for enrichment
- Clay enriches with data from multiple sources
- Complete profiles are synced back or to your CRM
Setup
- Navigate to Settings → Integrations in Snitcher
- Click Connect next to Clay
- Connect your Clay account
- Configure your enrichment workflow
- Set up data destinations
Use Cases
Build Complete Profiles
Combine Snitcher’s identification with Clay’s enrichment to get:
- Firmographic data
- Technographic data
- Funding and financial data
- Decision-maker contacts
- Email addresses
- Phone numbers
Find the Right Contacts
Use Clay’s waterfall approach to find contacts:
- Search multiple data providers
- Use AI to identify best-fit contacts
- Get verified email addresses
Best Practices
- Set up Clay tables to receive Snitcher data
- Build enrichment formulas for your ideal data fields
- Use Clay’s AI features to find decision makers
