Google Analytics
Enrich your Google Analytics data with company information. See which companies are behind your website traffic and analyze B2B engagement.
Key features
- Company data in GA4
- Custom dimensions
- Audience building
- Enhanced reporting
- BigQuery export support
Use cases
- Analyze which companies engage with your content
- Build audiences of high-value accounts
- Measure ABM campaign effectiveness
- Create company-level engagement reports
Overview
The Google Analytics integration pushes identified company data into your GA4 property as custom dimensions. This enables you to analyze your website traffic at a company level, not just individual sessions.
How it works
- Snitcher identifies companies visiting your website
- Company data is sent to GA4 as custom dimensions
- You can then use this data in reports, audiences, and explorations
- Data can be exported to BigQuery for advanced analysis
Setup
- Go to Settings → Integrations in Snitcher
- Click Connect next to Google Analytics
- Select your GA4 property
- Configure which company data to send
- Map data to custom dimensions in GA4
Available Data
Send the following company data to GA4:
- Company name
- Industry
- Company size (employee count)
- Revenue range
- Country/Region
- Technology stack
Use Cases
Build Account-Based Audiences
Create GA4 audiences based on company attributes to:
- Retarget visitors from target accounts
- Exclude existing customers from acquisition campaigns
- Create lookalike audiences based on best customers
Measure ABM Effectiveness
Track how your target accounts engage with your website:
- Which pages do enterprise accounts visit most?
- What content resonates with different industries?
- How do target accounts move through your funnel?
Best Practices
- Set up custom dimensions before enabling the integration
- Use segments to analyze company-level behavior
- Export to BigQuery for advanced analysis
