Return to integrations

HubSpot

Automatically sync identified companies and contacts to HubSpot CRM. Create or update contacts, companies, and deals when visitors match your criteria.

Key features

Automatic contact creation
Company record enrichment
Deal pipeline sync
Custom field mapping
Bi-directional sync
Webhook notifications

Use cases

Automatically create leads from high-intent website visitors
Enrich existing CRM contacts with firmographic data
Trigger sales workflows when target accounts visit your site
Score leads based on website engagement signals

Overview

The HubSpot integration connects Snitcher’s visitor identification data directly to your HubSpot CRM. When a company visits your website, Snitcher identifies them and automatically creates or updates the corresponding records in HubSpot.

How it works

Visitor Identification - Snitcher identifies the company behind each website visit
Data Enrichment - Company data is enriched with firmographics, technographics, and more
CRM Sync - Matched companies are automatically synced to HubSpot as contacts or companies
Workflow Triggers - Use HubSpot workflows to automate follow-up actions

Setup

Setting up the HubSpot integration takes just a few minutes:

Navigate to Settings → Integrations in your Snitcher dashboard
Click Connect next to HubSpot
Authorize the connection with your HubSpot account
Configure your field mappings and sync preferences
Set up filters to control which visitors get synced

Field Mapping

Map Snitcher data fields to your HubSpot properties:

Snitcher Field	HubSpot Property
Company Name	Company name
Domain	Website
Industry	Industry
Employee Count	Number of employees
Revenue	Annual revenue
Country	Country/Region

Best Practices

Use filters wisely - Only sync visitors that match your ICP to keep your CRM clean
Map custom fields - Take advantage of Snitcher’s enrichment data by mapping to custom properties
Set up workflows - Create HubSpot workflows to notify sales when high-value accounts visit