Close

Overview

The Close integration connects Snitcher’s visitor identification data directly to your Close CRM. When a company visits your website, Snitcher identifies them and automatically creates or updates the corresponding lead in Close—no manual entry required.

Most businesses never see 98% of their web traffic. With Snitcher + Close, those identified companies, contacts (when available), and engagement signals sync directly into Close, so your team can act fast.

In Close, a lead represents the company—contacts and opportunities live underneath it. Snitcher follows that model: companies become leads, revealed contacts attach to the right lead, and your opportunities flow back into Snitcher for pipeline context.

How it works

Identify visitors

Snitcher’s tracking script captures visits and resolves the visiting company using IP-to-company matching. We enrich that data with firmographics like industry, size, and location.

Sync to Close

As soon as a company is identified, Snitcher creates or updates the matching lead in Close. No duplicates, no manual entry. Changes made in Close flow back to Snitcher in real-time too.

Data synced to Close

Leads (companies)

• Company name and website
• Description and lead status
• Engagement metrics (sessions, page views, time on site)
• Visit history (first and last visit)
• Snitcher segments and tags

Contacts (people, when available)

• Full name and email
• Job title and phone
• Automatically attached to the right lead in Close

Opportunities (from Close into Snitcher)

• Deal stage, value, and owner
• Shown next to visitor activity in Snitcher
• Automatic Open Deals and Lost Deals segments for retargeting and win-back

Duplicate handling

Companies match on website domain, contacts on email. When a match exists, Snitcher updates it instead of creating a new record. Lead merges in Close are followed automatically.

Setup

Setting up the Close integration takes just a few minutes:

1. Log in to Snitcher
2. Go to Settings → Integrations
3. Select Close and click Connect
4. Authorize the connection in Close
5. Return to Snitcher to finish setup

Snitcher automatically creates its enrichment fields in Close during setup—no manual field creation needed.

Field mapping

Choose how Snitcher data maps to Close fields—including your custom fields—and define what updates every sync versus on record creation.

Best practices

• Use filters wisely - Only sync visitors that match your ICP to keep your CRM clean
• Map custom fields - Take advantage of Snitcher’s enrichment data by mapping to custom fields
• Configure write policies - Decide whether fields update on every sync or only when first created
• Build Smart Views - Use the Snitcher fields in Close (like last visit date) to build views such as “engaged this week”