Attio
Identify website visitors and sync them to Attio automatically. Create or update companies and contacts with enriched firmographic data and engagement signals.
- Automatic company creation and updates
- Enriched firmographic data
- Contact data sync (when available)
- Custom field mapping
- Real-time updates
- Duplicate handling
- Automatically sync identified companies to Attio
- Enrich existing CRM records with website engagement data
- Track visitor behavior and engagement metrics
- Map Snitcher data to custom Attio attributes
Overview
The Attio integration connects Snitcher’s visitor identification data directly to your Attio CRM. When a company visits your website, Snitcher identifies them and automatically creates or updates the corresponding records in Attio—no manual entry required.
Most businesses never see 98% of their web traffic. With Snitcher + Attio, those identified companies, contacts (when available), and engagement signals sync directly into Attio, so your team can act fast.
How it works
Identify visitors
Snitcher’s tracking script captures visits and resolves the visiting company using IP-to-company matching. We enrich that data with firmographics like industry, size, and location.
Sync to Attio
As soon as a company is identified, Snitcher creates or updates the matching record in Attio. No duplicates, no manual entry.
Data synced to Attio
Organizations (companies)
- Company name and domain
- Industry, size, location
- Engagement metrics (sessions, page views, time on site)
- Visit history (first and last visit)
- Snitcher segments and tags
- Link back to the company in Snitcher
Contacts (people, when available)
- Full name and email
- Job title
- LinkedIn profile
- Automatically linked to their company in Attio
Duplicate handling
Companies match on domain, contacts on email. When a match exists, Snitcher updates it instead of creating a new record.
Setup
Setting up the Attio integration takes just a few minutes:
- Log in to Snitcher
- Go to Settings → Integrations
- Select Attio and click Connect
- Authorize the connection in Attio
- Return to Snitcher to finish setup
Field mapping
Choose how Snitcher data maps to Attio attributes—including custom fields—and define what updates every sync versus on record creation.
| Snitcher Field | Attio Property |
|---|---|
| Company Name | Name |
| Domain | Domains |
| Industry | Industry |
| Location | Primary location |
| Description | Description |
Best practices
- Use filters wisely - Only sync visitors that match your ICP to keep your CRM clean
- Map custom fields - Take advantage of Snitcher’s enrichment data by mapping to custom properties
- Configure write policies - Decide whether fields update on every sync or only when first created
