Usersnap, a product feedback platform, implemented Snitcher and went from zero visibility into their website traffic to identifying 8,000 brands per month—uncovering that enterprise-level traffic represented nearly one-third of their total visitors.
- 8,000 brands identified per month
- Enterprise traffic revealed as one-third of all visitors
- Optimized advertising budgets by eliminating wasteful spend
Zero visibility into enterprise demand
Usersnap had a strong product and growing traffic, but no way to see who was actually visiting their website. Enterprise-level companies were evaluating their platform, but the team had no visibility into these accounts—no way to identify decision-makers, understand readiness signals, or prioritize outreach.
Without segmentation data, advertising budgets were spread thin across channels without knowing which ones were driving the right traffic.
From blind to 8,000 brands per month
After implementing Snitcher, the results were immediate and dramatic. Usersnap went from zero visibility to identifying 8,000 brands per month on their website.
“We went from zero visibility when it came to segmentation. Now we’re identifying 8,000 brands per month on our website.” — Klaus-M. Schremser, CRO
The biggest surprise: enterprise-level traffic represented nearly one-third of total visitors. This was demand that had always been there—Usersnap just couldn’t see it.
Smarter spend, better targeting
With clear visibility into who’s visiting and from where, Usersnap’s marketing team optimized their advertising budgets. Wasteful spend on channels driving non-ICP traffic was eliminated, and budget was reallocated toward the sources bringing in enterprise accounts.
Enhanced lead scoring and personalized engagement workflows now ensure that the highest-value accounts get the attention they deserve. The Snitcher integration with Google Analytics 4 and ActiveCampaign powers the entire workflow from identification to outreach.
