Waylay, a low-code automation platform serving enterprise clients, switched to Snitcher and immediately identified 2x more website visitors—while reducing acquisition costs and boosting conversion rates.
- 2x more visitors identified vs. previous solution
- 4.7% increase in conversion rates
- 12% reduction in acquisition cost per relevant lead
Invisible enterprise prospects
Waylay’s sales and marketing teams lacked visibility into who was visiting their website. With enterprise prospects in telecommunications and financial services driving their pipeline, every missed identification meant a missed opportunity. Marketing spend was hard to optimize without knowing which channels were driving ICP-fit traffic.
Their previous solution, Leadfeeder, wasn’t delivering the accuracy they needed—particularly for tracking known leads and providing deep behavioral insights.
Choosing Snitcher
The team evaluated multiple providers and chose Snitcher based on superior accuracy, deeper behavioral insights, and native integrations with GA4, HubSpot, and Slack. Competitive pricing relative to value sealed the decision.
Setup was seamless—tracking code installation was completed within minutes, and Snitcher’s team provided dedicated onboarding support.
“We solved a big problem at an affordable price without spending time on training.” — Veselin Pizurica, Founder & COO
Measurable impact across the funnel
After switching to Snitcher, Waylay saw a 1.8x higher company identification rate and a 4.7% increase in conversion rates. Acquisition cost per relevant lead dropped by 12%.
Real-time Slack notifications enable the sales team to reach out while interest is hot. The marketing team uses GA4 enrichment to optimize ad spend and double down on channels that drive qualified traffic.
The combination of better identification, deeper insights, and seamless integrations has made Snitcher a core part of Waylay’s go-to-market infrastructure.
