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The Snitcher blog

GTM strategies, product updates, and the tactics B2B teams use to turn anonymous traffic into real revenue.

The trade show ended. Which companies came back to your website?

Your badge-scan list can't tell you who's interested. Here's how to find the show contacts who came back to your website and who should call them.

Previously on our blog

Why should agencies report on pipeline, not clicks?

Clients don't renew for click-through rate. Here's which company numbers to report, how to build a one-page report and what to say in a bad month.

OCT 27, 2026

Trends & Insights

How do you find the right contacts at the companies visiting your website?

You know which company visited. Here's who to contact there, how to build buyer personas from won deals and how to write to more than one of them.

OCT 22, 2026

Trends & Insights

Why should agencies run visitor identification on client websites?

Clients keep asking what they got for the money. Here's how visitor identification shows them which companies your campaigns brought to their site.

OCT 21, 2026

Trends & Insights

Your stand is staffed at every show. Who's on your website?

Buyers read your website every week and leave without a hello. Here's who's turning up and who at your firm should follow them up.

OCT 15, 2026

Trends & Insights

Your ICP is not a vibe: how to define it, score it and use it

A vague ICP leaves every rep guessing. Here's how to write one from the deals you've won and turn it into tiers your team acts on.

OCT 14, 2026

Trends & Insights

What should you say to a company that just visited your website?

A company just visited your website. Here's how to read the visit, work out who was probably looking and write a first email about their problem instead of your visit log.

OCT 9, 2026

Trends & Insights

Your lost deals are coming back. Is anyone watching?

A lost deal already knows your product. Here's which lost deals to watch, what a real comeback looks like and what to say when one walks back in.

OCT 1, 2026

Trends & Insights

What is website visitor identification (and what does it actually show you)?

Visitor identification tells you which companies visit your site, not which people. Here's what you'll see, what you won't, and what to do next.

SEP 24, 2026

Trends & Insights

5 Sales Automations That Run While You Sell

Your prospects are researching solutions right now without your team knowing. Here are five automations that identify interested companies and respond to buying signals automatically.

MAR 6, 2025

Trends & Insights

Stop Nurturing Dead Leads. Start Re-engaging Live Ones.

Your nurture sequences are emailing leads who stopped caring months ago. Meanwhile, closed-lost companies are returning to your site — and nobody on your team knows.

MAR 6, 2025

Trends & Insights

The 97% Problem: A Playbook for the Visitors Your Analytics Can't See

The statistic that 97% of visitors never fill out a form is misleading. Here's a playbook for measuring and engaging with the majority of website visitors who never convert.

MAR 6, 2025

Trends & Insights

The Competitor Page Play: Turning Comparison Traffic Into Sales Conversations

Companies on your competitor comparison pages are in the middle of a buying decision. Here's how to turn that signal into pipeline and catch churn before it happens.

MAR 6, 2025

Trends & Insights